Executive MBA in Marketing

The basis of every company and firm that operates is ‘marketing’. Marketing is the life and soul of every organization. Probably it is one of the factors that operate in some of the most unpredictable ways. Marketing in short can be described as the art of selling. However great your product might be, it would be of no worth if customers do not purchase it. A perfect marketing manager is probably the one who can sell a refrigerator to an Eskimo and earn profit on it!

Honing this delicate art of marketing is the main reason of people joining an Executive MBA (EMBA) in marketing. The job of a marketing expert is glamorous, requires lot of traveling and earns some of the highest pays in the industry. Marketing executives who want to climb the ladder in this field and acquire more strategic posts in their organization are the preferred candidates for the course. After the completion of course people can expect specialized offers like that of marketing managers, (the people who manage that how a product should be endorsed and released) usually occupy the topmost positions and earn high remunerations, marketing analyst another category of people who are assigned the job of studying the trend and features of a market etc.

The admission requirements are a sixty percent in graduation and aptitude test scores. The best programs in marketing are offered by IIM Ahmedabad. The courses are usually of one year duration and can be taken as part time/fulltime course. The option of distance learning is also available but according to experts a full time course is most beneficial. In recent years it has been seen that even finance people wish to pursue EMBA in marketing, perhaps it is the high profile glamour of the job that draws people.

Everybody who is innately creative can expect a rewarding career with this course.